Our Thoughts on B2B Sales in 2024

Selling is dead. Sales isn’t dead, it’s selling that died...years ago.

• No one wants to be sold to anymore. Have you tried cold calling lately? And what about those email spam blasts.

Trust is the new currency. Without it, you are dead on arrival.

• Building trust isn’t easy in a commodified industry.

• Having a verifiable methodology (your new testing platform) is a great start.

• Industry-adjacent partnerships with existing trusted relationships takes you even closer.

• Educating and connecting on a more meaningful level seals the deal.

30 Second Video on how Trust became the new Currency